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Top 3 Uses of Online Video for Marketing your Business
Online video is something that over the past few years has become extremely popular and now, more people than ever are using online videos to promote their business. However, there are still a lot of people that are completely missing out when it comes to this and this is something that is a big mistake. The fact of the matter is that online video has to be one of the most powerful ways to market your business online; no matter what kind of business you are running. Here are a few ways that you can use online video to help to market your business:
Add a video to your own website
Video is something that always keeps visitors engaged in your website and one of the best things that you can do is to use online video on your own website. You will be surprised at the effect that this will have on your website as it will usually mean that less visitors leave your website after visiting one page and visitors will also stick around for longer.
Videos are extremely useful when they are added to the home page of your website as this will usually be the first thing that visitors see. They will watch your video and instantly become interested in your business. You can embed videos easily on your website from YouTube or any other video sharing website.
Add video to business directories
We are sure you will already know if you have a website that adding your business to business directories can be a great way to both get visitors and gain back links to your website. However, there are often a lot of businesses on most directories and this usually means that there is nothing unique about your business to most of their visitors.
However, a lot of businesses directories are actually allowing you to add videos to your listing now. One good example of this is FreeIndex which allows you to embed a video from YouTube. There are also business directories appearing that are completely focussed on videos. One great example of this is a company called VidLocal in Sheffield. They actually produce professional promotional videos for local businesses, restaurants, hotels etc and market them online.
Add video to your social media profiles
One great way to get your online videos out there to the people that matter is to actually add your video to social media profiles that you have. Facebook and twitter are probably the most powerful for this at the moment and on Facebook, if you post a video from YouTube or many of the other popular video sharing websites, you and your friends will actually be able to view the video right from their news feed.
Twitter is also extremely powerful as you can post videos within tweets. If these get re-tweeted by your followers, your video can go viral in no time at all.
Basically, over the next couple of years, most businesses will be involved with online video in some way as it is just so powerful. getting in early will really set you apart from other businesses in your industry however so we recommend that you do this.